Google AI Mode has been spotted showing ads on nearly a third of commercial keywords, posing a significant challenge for advertisers. This new development could have a significant impact on your search engine marketing (SEM) strategy. To stay ahead of the competition, it's essential to adapt your strategy to this new landscape.

Google is now mandated by EU binding rules to share anonymized search data with eligible rival engines and search-enabled AI chatbots, expected to increase transparency and competition in the search engine market.