For the first time in its 20-year history, SMX Advanced is expanding to a two-event schedule in 2027. The premier search marketing conference will host a West Coast edition in San Diego this March and an East Coast gathering in Boston come September, giving senior search practitioners easier access to advanced tactics and networking.

As AI-driven search tools become integral to consumer interactions, understanding how to track your brand's share of voice and mentions is crucial for visibility. Businesses must adapt their strategies to ensure they are visible in these new search ecosystems.

As AI Overviews dominate local searches in over 15 markets, businesses must adapt to stay visible online. Optimizing location pages with relevant keywords, high-quality content, and structured data can improve their chances of being cited in AI-generated answers. This shift requires businesses to rethink their online marketing strategies.

Discover how to improve your brand sentiment and track your presence in AI Overviews with expert strategies. Don't let spot-checks miss your business's online reputation.

Kollective's Boutique Hotel AI Index analyzes 28,600 AI-generated responses from top AI tools, revealing how they cite boutique hotels. This data collection is a significant step towards improving AI search visibility for local businesses.

The automotive buyer journey is undergoing a significant transformation with the rise of AI-powered search engines. To stay ahead, businesses must adapt their digital marketing strategies to optimize for both search engine optimization (SEO) and geographic entity optimization (GEO). This shift has far-reaching implications for businesses in the automotive industry.

Discover why SEO and PPC strategies are evolving to adapt to the changing AI-driven search landscape, and what this means for local businesses trying to get found online.

Google has revamped its Image Search feature, incorporating AI-generated content into its AI Overviews. This update aims to improve search results accuracy and enhance user experience. For businesses, this means increased visibility and opportunities to get discovered by AI-powered search tools.