Google AI Mode has been spotted showing ads on nearly a third of commercial keywords, posing a significant challenge for advertisers. This new development could have a significant impact on your search engine marketing (SEM) strategy. To stay ahead of the competition, it's essential to adapt your strategy to this new landscape.

A recent Semrush analysis reveals that only 15.2% of ChatGPT topic categories have a clear brand owner, challenging the effectiveness of SEO alone in determining topic ownership.
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