A new report highlights six perspectives on demand generation in AI search, revealing a shift away from measuring marketing success through website traffic alone. This change is driven by the rise of AI-driven search, where most searches end without a click. Businesses must adapt to this new landscape to remain visible and competitive.

Google expands Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. This update opens up dynamic advertising to more verticals, including travel, real estate, and automotive industries.