Google Search has started utilizing the latest Gemini 3.5 Flash-Lite model, expanding its capabilities in agentic search experiences, Google AI Overviews, and AI Mode. This update is expected to significantly enhance user interactions and provide more accurate results.

A federal court has dismissed Google's DMCA claims against SerpApi, a web scraping API, ruling that blocking scrapers from public search results is not copyright circumvention. This decision could have significant implications for businesses trying to get found by AI search tools.

The rise of AI-powered search engines like ChatGPT and Google AI Overviews is transforming how patients find dental clinics and providers. Dental Booster emphasizes the importance of AI SEO for dentists to stay ahead in this new landscape. By optimizing their online presence, dental clinics can increase their visibility and attract more patients.

Google's AI Overviews have revolutionized the way users interact with search results, now handling most searches without a single click. This update aims to provide more accurate and efficient answers to users' queries, with significant implications for businesses trying to get discovered and cited by AI search.

Google AI Mode has been spotted showing ads on nearly a third of commercial keywords, posing a significant challenge for advertisers. This new development could have a significant impact on your search engine marketing (SEM) strategy. To stay ahead of the competition, it's essential to adapt your strategy to this new landscape.

Google continues to enhance its AI search data, expanding its coverage in Search Console and Merchant Center. However, crucial metrics such as clicks and individual queries remain missing, limiting marketers' abilities to gauge the effectiveness of their strategies. This update highlights the ongoing challenge of accessing complete and accurate data for AI-driven search performance.

Google has released a new Business Profile Playbook to help local businesses optimize their online presence for AI-driven local search results. This move aims to improve the accuracy and relevance of local search results, enhancing the user experience and boosting business visibility. By following this playbook, local businesses can increase their chances of getting discovered and cited by AI tools like Google AI Overviews.

Google has rolled out its 3.5 Flash-Lite AI model in Google Search, a significant upgrade that enhances search experiences and agentic workflows. This model is faster and more cost-effective, delivering 350 output tokens per second and outperforming prior Flash-Lite generations. Businesses should optimize their online presence for AI search to stay competitive.

Discover how AI Overviews Visibility can help your business get discovered and cited by AI tools like ChatGPT, Perplexity, and Google AI Overviews. Learn how to track what spot-checks miss and stay ahead of the competition.

A recent study by João da Silva and a VisibilityAI researcher reveals that framing your brand's category correctly can significantly impact its visibility on AI-powered search engines like ChatGPT and Google AI Overviews. The study tested 12 athletic apparel brands in the U.K. under two different category framings: athleisure and athletic footwear. By optimizing category framing, businesses can increase their chances of being recommended by AI search engines.

Google's Liz Reid recently discussed persistent autonomous search, a revolutionary change in how users interact with search. This new technology uses six triggers to continuously seek answers, potentially altering local SEO strategies forever. Learn how it affects your business's online visibility.

Boost your online visibility by understanding why Google crawls but doesn't index your pages. Learn a step-by-step plan to resolve the issue and get found by AI search engines.

Google is integrating Local Services Ads into Google Ads, expanding its Performance Max pay-per-lead campaigns with bidding, reporting, and management changes starting in August 2026. This move aims to simplify local service advertising and improve business visibility on Google, ultimately driving more leads and sales for small businesses.

Google is now mandated by EU binding rules to share anonymized search data with eligible rival engines and search-enabled AI chatbots, expected to increase transparency and competition in the search engine market.

Google is integrating Local Services Ads into the Google Ads interface, replacing the standalone LSA dashboard with a new Performance Max campaign designed specifically for local service businesses. This change will simplify campaign management and introduce tighter integration with Google Business Profiles.

Google's Business Profile and Product Knowledge Panel cards have propelled it to the second-most-cited domain in AI search, creating opportunities for local businesses to boost their online visibility.

A recent study reveals that AI answers about businesses' locations are often incorrect, including wrong postcodes, closed-business claims, and invented services. Learn how to audit your business information across five popular AI platforms to avoid misleading customers.

Google's AI search features, AI Mode and AI Overviews, are driving billions of clicks to websites every week, in addition to the billions of clicks from Google Search overall.

Google has downplayed many Search Console 'error' reports, stating that the tool was never meant to be a checklist of things to fix. This change may impact local businesses trying to optimize their online presence and get discovered by AI search tools like Google.

Discover how MCP connects AI assistants, enhancing marketing effectiveness and improving data-driven decision-making. Learn what to connect first and why your data wins in this essential guide for marketers.