TransUnion's AI research reveals significant blind spots in AI search engines, mirroring gaps in traditional SEO measurement, which affects small businesses and local enterprises.

In a revealing Search Engine Journal interview, search veteran Kris Jones highlights 'synthesis' as the key driver behind AI brand recommendations. Jones explains how tools like ChatGPT, Perplexity, and Google AI Overviews decide who gets recommended and how small businesses can capture those high-converting AI citations.

A recent article on Search Engine Journal warns businesses against relying on outdated link schemes to boost AI visibility, emphasizing the importance of quality content and real authority in securing a strong presence in AI tools.

Discover the secrets to running a successful YouTube ad campaign without a hefty budget. Expert tips from Search Engine Journal reveal how to harness strong audience signals, separate placements, and optimize CPM math for maximum ROI.

Search Engine Journal reveals that new AI-focused categories will outperform legacy channel buckets in 2027 marketing budgets. Learn how to optimize your budget for AI visibility, trust verification, and more.

Google is using social media signals to mask the loss of clicks from AI-driven search results, making it harder for businesses to track their online visibility. This means that verified social media profiles are being used as free training data for Google's models, impacting local SEO strategies.