Google Search Ranking Volatility: On July 18th, Google may have released another unconfirmed search ranking update, affecting businesses trying to get found by AI-powered search tools. Stay informed to maintain your online visibility.

Google's John Mueller emphasizes that site quality is not just about text content, but also encompasses the user experience. This shift in focus has significant implications for local businesses trying to get discovered and cited by AI tools like ChatGPT and Google AI Overviews. As voice search and AI-powered search tools become more prevalent, businesses must prioritize user experience to improve their online visibility and reputation.