Google expands Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. This update opens up dynamic advertising to more verticals, including travel, real estate, and automotive industries.

Discover why ad platforms report more conversions than your business records, and how to understand their counting methods to make data-driven decisions.

Google is facing a class action lawsuit over allegations that it used books from various publishers to train its Gemini AI without permission, raising concerns about the ethics of AI training data and its potential impact on the publishing industry.

Google's Nick Fox shared that AI features in Search send billions of clicks to websites weekly, but the company refuses to disclose the actual numbers. This announcement raises questions about the impact of AI on SEO and local business visibility.

Google's recent rebranding of NotebookLM may expose websites to more AI scraping without attribution. Learn how to protect your site and prevent unauthorized content usage.

Google has updated the user agent name of Google-NotebookLM to Google-GeminiNotebook, reflecting the integration of Gemini AI into its search functionality. This change may impact local SEO and business discoverability on Google. Businesses must adapt to these changes to remain visible and competitive online.

Google has rolled out significant updates to its Search Console reports, product markup guidance, and AI-related best practices. These changes aim to enhance user experience and improve website visibility. Stay ahead of the curve with our breakdown of the key updates and how they impact your business.

Google's John Mueller emphasizes that site quality is not just about text content, but also encompasses the user experience. This shift in focus has significant implications for local businesses trying to get discovered and cited by AI tools like ChatGPT and Google AI Overviews. As voice search and AI-powered search tools become more prevalent, businesses must prioritize user experience to improve their online visibility and reputation.

Google is using social media signals to mask the loss of clicks from AI-driven search results, making it harder for businesses to track their online visibility. This means that verified social media profiles are being used as free training data for Google's models, impacting local SEO strategies.

Discover how AI-powered answer engines like Google AI Overviews, ChatGPT, and Perplexity use your online fingerprint to provide answers, and what it means for your local business's online visibility.

Google's Gemini 3.5 Pro update, expected to roll out months ago, is delayed due to coding issues. This news affects local businesses seeking AI-driven visibility and citations.

The European Commission is expected to rule that Google unfairly favors its own services in search results, potentially leading to significant fines and changes in how Google displays search results.

A recent shift in consumer behavior sees people discovering brands on TikTok before actively searching for them on Google. This change has significant implications for SEO, local visibility, and content strategy.