Understanding the historical context of your Google Business Profile address is vital for maintaining your local rankings. Changes to your address can have significant effects on visibility, particularly for service-based businesses where address accuracy is a key component of strategy.

Google has released a new Business Profile Playbook to help local businesses optimize their online presence for AI-driven local search results. This move aims to improve the accuracy and relevance of local search results, enhancing the user experience and boosting business visibility. By following this playbook, local businesses can increase their chances of getting discovered and cited by AI tools like Google AI Overviews.

Google is integrating Local Services Ads into the Google Ads interface, replacing the standalone LSA dashboard with a new Performance Max campaign designed specifically for local service businesses. This change will simplify campaign management and introduce tighter integration with Google Business Profiles.

Discover how a local GEO baseline audit can help your business get discovered by AI search tools like ChatGPT, Perplexity, and Gemini. Learn how to run an audit and improve your online visibility. Get found by AI and increase your customer base.