According to new research from Similarweb, ChatGPT includes web citations in an average of just 6.8% of U.S. desktop answers, though link frequencies vary dramatically by industry. Travel and retail lead all categories with citation rates of 22.6% and 13.5%, respectively. Understanding these vertical attribution benchmarks is vital for local business owners building a competitive AI search visibility strategy.

Discover why SEO and PPC strategies are evolving to adapt to the changing AI-driven search landscape, and what this means for local businesses trying to get found online.
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