As AI Overviews dominate local searches in over 15 markets, businesses must adapt to stay visible online. Optimizing location pages with relevant keywords, high-quality content, and structured data can improve their chances of being cited in AI-generated answers. This shift requires businesses to rethink their online marketing strategies.

Google AI Mode has been spotted showing ads on nearly a third of commercial keywords, posing a significant challenge for advertisers. This new development could have a significant impact on your search engine marketing (SEM) strategy. To stay ahead of the competition, it's essential to adapt your strategy to this new landscape.