Discover why SEO and PPC strategies are evolving to adapt to the changing AI-driven search landscape, and what this means for local businesses trying to get found online.

A recent shift in consumer behavior sees people discovering brands on TikTok before actively searching for them on Google. This change has significant implications for SEO, local visibility, and content strategy.

A recent study found that hidden gem publishers have 1.7x higher audience affinity than major media outlets, despite attracting 130x less traffic. This discovery can significantly impact your 2026 earned media strategy. Entity authority is becoming increasingly important in AI-driven search, shaping brand visibility and requiring a shift in digital PR strategies.