Discover how SEO can optimize your acquisition system, reduce blended customer acquisition costs, and drive business efficiency. Learn the importance of measuring customer acquisition costs (CAC), the challenges of attribution, and how SEO can influence other channels. With the rise of AI-powered search engines, understanding CAC is crucial for businesses to stay ahead of the competition.

A recent study by João da Silva and a VisibilityAI researcher reveals that framing your brand's category correctly can significantly impact its visibility on AI-powered search engines like ChatGPT and Google AI Overviews. The study tested 12 athletic apparel brands in the U.K. under two different category framings: athleisure and athletic footwear. By optimizing category framing, businesses can increase their chances of being recommended by AI search engines.