A new report highlights six perspectives on demand generation in AI search, revealing a shift away from measuring marketing success through website traffic alone. This change is driven by the rise of AI-driven search, where most searches end without a click. Businesses must adapt to this new landscape to remain visible and competitive.

OpenAI expands ChatGPT Ads' conversion capabilities with new campaign types, measurement integrations, and optimization tools, benefiting ecommerce advertisers with improved conversion tracking, automated campaign creation, and scaled advertising.

A recent experiment revealed that AI models like ChatGPT, Claude, and Gemini provide different strategic recommendations based on the context provided. This highlights the importance of understanding the nuances of AI decision-making for businesses. By considering the context and objectives of a business, AI models can offer more tailored and effective guidance.

Google's recent leadership changes, including the departure of Jeff Dean and a role change for Demis Hassabis, may significantly impact the company's AI search, Gemini, and Google Search. Business owners and marketers need to stay informed about these changes and their potential effects.

Modern searchers rarely follow a straight path to conversion, making cross-channel visibility essential. A 26-week case study published in Search Engine Land demonstrates how aligning SEO and PPC efforts eliminates friction points and builds brand authority across every buyer touchpoint.

As AI tools like ChatGPT and Claude integrate into marketing systems, concerns are growing that traditional CRMs may become obsolete. However, these AI assistants function as reasoning engines that depend on structured business data to deliver accurate recommendations, emphasizing the continued importance of a solid CRM foundation for local businesses to enhance their visibility in AI search results.

Standard analytics tools like Google Search Console fail to capture when Google Gemini recommends your business to prospective buyers. To stay competitive, business owners must learn how to directly track brand mentions, gauge share of voice, and optimize their presence across the emerging AI search landscape.

Recent research reveals that ChatGPT and other leading AI platforms populate product recommendation carousels directly from Google Merchant Center feeds rather than scraping traditional web pages. With up to 83% of AI product recommendations mirroring top Google Shopping organic results, feed optimization has quickly become the primary battlefield for AI visibility. For e-commerce brands and local retailers, feed quality now determines whether your products get recommended—or overlooked.

Google's introduction of Platform Properties in Search Console bridges the gap between search engine optimization (SEO) and social media marketing. This feature allows businesses to track YouTube, TikTok, and Instagram search performance directly, exposing massive, previously invisible search traffic. To dominate modern search and earn citations in AI engines, businesses must build a unified social topical map.

OpenAI is experimenting with a new ChatGPT advertising format that replaces traditional destination websites with conversational AI agents tailored to each business, potentially revolutionizing the way businesses interact with customers online.

Balancing AI-driven efficiency with human expertise is key to SEO success, as Google increasingly rewards original thinking and distinctive perspectives. AI can streamline tasks, but relying on it alone can lead to poor-quality content and decreased visibility. By using AI to support strategy and keeping human expertise at the center, businesses can create high-quality content that meets Google's expectations and improves their online presence.

As buyers trade traditional Google searches for conversational tools like ChatGPT and Perplexity, businesses face a new optimization challenge. Search experts at Bodhium Labs warn that mass-producing low-quality AI content will only damage existing search rankings, offering practical strategies to earn AI citations while protecting hard-won Google SEO authority.

A recent update in AI technology has expanded the attack surface for prompt injection attacks, making it easier for malicious actors to compromise your brand's AI workflows and customer-facing interactions.

Stay ahead of the AI search curve: Discover the latest developments in AI search and how they impact your business's visibility online.

A new study from Writesonic reveals that roughly 40% of AI search citations fail to mention the source brand in their generated text. This phenomenon—dubbed 'ghost citations'—varies significantly across platforms, affecting engines like Perplexity, Google AI Mode, and ChatGPT. Consequently, tracking citation counts alone no longer provides business owners with an accurate picture of actual brand visibility.

Discover how SEO can optimize your acquisition system, reduce blended customer acquisition costs, and drive business efficiency. Learn the importance of measuring customer acquisition costs (CAC), the challenges of attribution, and how SEO can influence other channels. With the rise of AI-powered search engines, understanding CAC is crucial for businesses to stay ahead of the competition.

Google Ads AI Max can generate customized ad copy across individual ad groups, reducing the manual workload on your PPC team. However, testing shows that auto-generated copy requires strict guardrails to prevent off-brand messaging or false promotional claims. Here is how to apply messaging restrictions so you can scale ad performance while protecting your brand.

For the first time in its 20-year history, SMX Advanced is expanding to a two-event schedule in 2027. The premier search marketing conference will host a West Coast edition in San Diego this March and an East Coast gathering in Boston come September, giving senior search practitioners easier access to advanced tactics and networking.

AI tools such as ChatGPT, Gemini, and Google AI Overviews increasingly rely on creator content and third-party media to answer subjective search queries. With research showing that 82% of AI citations point to external sources rather than brand websites, managing influencer partnerships and customer review channels has become essential for modern search visibility.

Understanding the historical context of your Google Business Profile address is vital for maintaining your local rankings. Changes to your address can have significant effects on visibility, particularly for service-based businesses where address accuracy is a key component of strategy.