Google is integrating Local Services Ads into the Google Ads interface, replacing the standalone LSA dashboard with a new Performance Max campaign designed specifically for local service businesses. This change will simplify campaign management and introduce tighter integration with Google Business Profiles.

Google expands Demand Gen capabilities by allowing advertisers to use business data feeds, making it easier to serve dynamic ads without relying on Google Merchant Center. This update opens up dynamic advertising to more verticals, including travel, real estate, and automotive industries.

Discover why ad platforms report more conversions than your business records, and how to understand their counting methods to make data-driven decisions.

Google's AI Search features are sending billions of clicks to websites every week, debunking claims that Search is dying. This update has significant implications for local businesses trying to get discovered and cited by AI search. As Google continues to emphasize the importance of sending clicks to the open web, businesses must adapt to the changing landscape of AI search and optimize their online presence accordingly.

Google has rolled out a major update to its AI Overviews feature, now displaying top stories and news updates for relevant searches. This change is expected to increase clicks to news publishers and improve their visibility in AI search results.

Discover how a local GEO baseline audit can help your business get discovered by AI search tools like ChatGPT, Perplexity, and Gemini. Learn how to run an audit and improve your online visibility. Get found by AI and increase your customer base.

Google's AI Mode increased citations to google.com by 8.4x in two months, making it the No. 2 most-cited domain. This shift impacts local and product searches, affecting businesses' visibility and first impressions.

The European Commission is expected to rule that Google unfairly favors its own services in search results, potentially leading to significant fines and changes in how Google displays search results.

A recent shift in consumer behavior sees people discovering brands on TikTok before actively searching for them on Google. This change has significant implications for SEO, local visibility, and content strategy.