As buyers trade traditional Google searches for conversational tools like ChatGPT and Perplexity, businesses face a new optimization challenge. Search experts at Bodhium Labs warn that mass-producing low-quality AI content will only damage existing search rankings, offering practical strategies to earn AI citations while protecting hard-won Google SEO authority.

Google has rolled out a major update to its AI Overviews feature, now displaying top stories and news updates for relevant searches. This change is expected to increase clicks to news publishers and improve their visibility in AI search results.