In the age of AI, understanding decision drivers is crucial for SEOs to enhance local business visibility. This article explores essential metrics that can help businesses adapt to the changing landscape. By focusing on decision drivers, companies can improve their visibility and engagement with potential customers.

Discover the evidence behind AI search and its effects on page performance. Learn how to optimize your local business for better visibility in AI-powered search results.

A federal court has dismissed Google's DMCA claims against SerpApi, a web scraping API, ruling that blocking scrapers from public search results is not copyright circumvention. This decision could have significant implications for businesses trying to get found by AI search tools.

Google has released a new Business Profile Playbook to help local businesses optimize their online presence for AI-driven local search results. This move aims to improve the accuracy and relevance of local search results, enhancing the user experience and boosting business visibility. By following this playbook, local businesses can increase their chances of getting discovered and cited by AI tools like Google AI Overviews.

Google is integrating Local Services Ads into Google Ads, expanding its Performance Max pay-per-lead campaigns with bidding, reporting, and management changes starting in August 2026. This move aims to simplify local service advertising and improve business visibility on Google, ultimately driving more leads and sales for small businesses.

Google's Nick Fox shared that AI features in Search send billions of clicks to websites weekly, but the company refuses to disclose the actual numbers. This announcement raises questions about the impact of AI on SEO and local business visibility.