In a revealing Search Engine Journal interview, search veteran Kris Jones highlights 'synthesis' as the key driver behind AI brand recommendations. Jones explains how tools like ChatGPT, Perplexity, and Google AI Overviews decide who gets recommended and how small businesses can capture those high-converting AI citations.

AI visibility tools that count citations can't be relied on to measure their effectiveness. Learn what to measure instead to bridge the gap and get discovered by AI search engines.