OpenAI's sudden shutdown of its Sora app and YouTube's sweeping purge of mass-produced AI channels signal a major turning point in video marketing. For small business owners, publishing raw, unvetted AI videos now poses a direct threat to brand credibility and AI search visibility.

In a world where AI-driven search dominates, businesses must adapt to earn the highest-confidence evidence and rank higher in search results. Bill Hunt explains how organizations can build an AI-ready source of truth, moving beyond brand sovereignty. This shift is crucial for local and small businesses seeking to get discovered and cited by AI tools.

AI visibility tools that count citations can't be relied on to measure their effectiveness. Learn what to measure instead to bridge the gap and get discovered by AI search engines.