B2B search intelligence agency Howl Louder Marketing has launched a specialized Generative Engine Optimization (GEO) service designed to help companies secure direct citations across ChatGPT, Gemini, and Perplexity. By combining GEO with traditional SEO and outbound lead generation, the firm aims to capture enterprise buyers who now use AI tools for vendor research.

As technical procurement teams and B2B buyers increasingly rely on AI engines like ChatGPT, Gemini, and Perplexity for vendor discovery, specialized industries are being forced to adapt. A recent analysis by Robotics & Automation News underscores how automation brands are leveraging Generative Engine Optimization (GEO) to win citations in synthesized AI answers. Here is what business leaders across all sectors need to know to stay visible as conversational search takes over.