Home / News / Orthodontist SEO Case Study: 148% More Clicks After Revamp
Orthodontist SEO Case Study: 148% More Clicks After Revamp
Mazaya Digital's latest case study demonstrates that a comprehensive website rebuild paired with synchronized Google Business Profile updates can deliver a 148 % surge in monthly Google Search clicks for a multi‑location orthodontic practice. Map share rose from 68 % to 85 % at one location and from 53 % to 81 % at another, while overall profile views increased by 30 %. These results highlight the significant impact of consistent local‑SEO practices on driving traffic and generating leads.
Key Highlights
- ✓148 % increase in monthly Google Search clicks
- ✓Map share boosted to 85 % at Location A and 81 % at Location B
- ✓2.5× more clicks after the relaunch
- ✓Profile views grew 30 % in the first three months
What Happened
In October 2026, Mazaya Digital, a Canadian digital marketing agency, released a case study on an American multi‑location orthodontic practice. Following a full website rebuild and a coordinated overhaul of its two Google Business Profiles, the practice saw a 148 % jump in monthly Google Search clicks, climbing from 304 to 753 over a three‑month period.
Key Details
- Website Overhaul: Mazaya Digital replaced the practice’s old site—a disjointed collection of single‑page additions—with a single, responsive website that serves both locations and includes a comprehensive local‑SEO strategy.
- Unified Business Profiles: Each office’s profile was consolidated under a clean, unified structure. This change allowed for consistent information, better review management, and a clearer view of where each office appeared in local search results.
- Map Share Improvement: Map share, defined as the percentage of search grid points where an office appears in Google’s top three map results, rose from 68 % to 85 % at Location A and from 53 % to 81 % at Location B.
- Profile Views: By month three, the combined views of the practice’s Google profiles were ~30 % higher than the month before the relaunch.
- Competitive Edge: The audit revealed competitors were failing to leverage structured data or maintain consistent NAP (Name, Address, Phone) across all platforms. The new strategy closed that gap.
What It Means For Your Business
1. Clicks Are the Currency of Local Visibility
A 148 % increase in clicks translates to more potential patients visiting the website, filling out contact forms, or calling the office. In local‑search terms, more clicks typically correlate with higher rankings, which in turn create a virtuous cycle of visibility.
2. Map Share Drives Real‑World Traffic
Google’s map results are often the first thing users see when searching for a local service. By improving map share, the orthodontic practice transformed from a peripheral option into a primary choice—exactly where the majority of calls originate.
3. Unified Profiles Simplify Tracking
When each office’s profile is managed separately, it is difficult to attribute inquiries to specific keywords or locations. A single, well‑structured profile allows you to see exactly which terms and areas are driving traffic, enabling more precise budget allocation.
4. The ROI Is Tangible
If a practice’s monthly clicks rise from 300 to 750, that represents a 2.5‑fold increase in potential leads. Even a modest conversion rate can turn that into a substantial revenue boost, justifying the investment in a professional SEO overhaul.
Takeaway for Small Businesses
If you run a local business—whether a dentist, plumber, or boutique—this case study shows that investing in a modern, single‑page website and a coordinated Google Business Profile can yield measurable gains. The key is consistency: ensure your NAP, structured data, and high‑quality content speak directly to local searchers.
Bottom line: The orthodontic practice’s 148 % click increase proves that a well‑executed local‑SEO strategy can dramatically improve visibility and lead generation. Small businesses can replicate this success by following the same steps: audit, rebuild, align, and measure.
Why This Matters For Your Business
AI‑powered search engines like ChatGPT, Perplexity, Gemini, and Google AI rely heavily on structured local data to surface relevant businesses. Consistent NAP information, high map share, and a single, well‑optimized website give these engines the clear signals they need to rank your practice higher and display accurate citations. For local businesses, more clicks mean more potential customers. AI tools frequently pull local business data from Google Business Profiles; if your profile is outdated or fragmented, the AI may not surface your practice at all. By aligning all locations under one coherent profile and enhancing map visibility, you increase the chances of being cited and recommended by these AI assistants. Moreover, the case study demonstrates that modest investments in website redesign and profile coordination can produce measurable returns—148 % more clicks and a 30 % rise in profile views in just three months. This ROI serves as compelling evidence that local‑SEO optimization is a cost‑effective strategy for boosting visibility, especially in an era where AI search is becoming the default for consumers seeking nearby services.
Frequently Asked Questions
What is map share and why is it important?
Map share is the percentage of search grid points where a business appears in the top three Google Map results. A higher map share increases visibility and click‑through rates.
How long does it take to see results after a Google Business Profile overhaul?
In this case study, noticeable gains appeared within three months, though initial improvements can often be seen within weeks.
Can a single‑page website replace multiple location pages?
Yes, a responsive, single‑page site can serve multiple locations if it includes clear local content, structured data, and consistent NAP information, which simplifies management and improves SEO.
Is your business showing up in AI search?
Get your free AI visibility audit - see if ChatGPT, Perplexity, and Google AI actually recommend you.