Diploria AI Helps Brands Track Their Presence in ChatGPT & Google AI

What Happened

Diploria AI, a software‑as‑a‑service platform built in Australia, has just launched a free visibility checker that lets brands see how they appear in the answers of popular AI assistants—including ChatGPT, Claude, Gemini, Perplexity, Grok, Microsoft Copilot, Google AI Mode and others. Developed by Reef Digital directors Hadrien Brassens and Chris Redshaw, the tool was first tested on the agency’s own client accounts before being released to the public. The launch comes at a time when AI‑powered search is exploding: a recent survey found that 58 % of Australians used an AI tool within a four‑week window, and AI‑driven referrals now account for 770 million monthly visits to websites.

Key Details

• Free AI visibility checker – No sign‑up required; simply enter your brand name and receive an instant report.
• Paid plans start at A$39/month – Unlock advanced analytics, competitor comparison, citation suggestions and API access.
• Multi‑engine coverage – Results from ChatGPT, Gemini, Google AI Mode, Claude, Perplexity, Grok, Microsoft Copilot and other leading assistants.
• Data‑driven insights – The platform captures real‑time responses, extracts key phrases, sentiment, and ranking positions, and flags gaps in your citations.
• Actionable recommendations – Diploria not only shows where you appear, but also tells you how to improve—whether that means updating schema, adding FAQ content or building new backlinks.
• Global reach – Although born in Sydney, the tool is available to brands and agencies worldwide.

What It Means For Your Business

AI assistants are quickly becoming the new “first page” of search. If a customer asks, “Which coffee shop should I visit in Sydney?”, ChatGPT or Google AI Mode will generate a concise answer that can include your business, a competitor, or a generic recommendation. When your brand is missing or misrepresented, you lose out on high‑intent traffic.

Visibility is the first step toward conversion. Diploria’s free check gives you a quick audit—no technical knowledge required. Once you know where you stand, you can:

• Optimize content – Add FAQ sections that mirror the questions AI assistants ask.
• Improve structured data – Ensure your schema is correctly implemented so assistants can pull accurate facts.
• Build citations – The tool identifies missing local listings and suggests where to add them.
• Track progress – Paid plans let you monitor changes over time and see the impact of your updates.

The platform is also a boon for agencies managing multiple clients. A single dashboard surfaces AI visibility across dozens of brands, helping you prioritize the most valuable opportunities.

In short, Diploria AI transforms an opaque AI‑search landscape into a data‑rich, actionable roadmap. For local businesses, it guarantees that when the next customer asks a question, your answer is not only accurate but also prominently featured.

Why It Matters

AI assistants are reshaping how customers discover services. When a user asks a question, the assistant’s answer can drive millions of visits—often with higher conversion rates than traditional search. Diploria AI gives local businesses a clear view of whether they appear in those answers, what the assistant is saying, and how they compare to competitors. By identifying gaps and providing concrete steps—such as adding structured data, optimizing FAQ content, or building citations—businesses can move from being invisible in AI responses to becoming the go‑to recommendation.

For marketers, the tool removes guesswork. Instead of relying on generic SEO metrics, Diploria offers AI‑specific visibility scores, competitor mapping, and trend analysis across multiple engines. This focused insight allows agencies to allocate resources more efficiently, prioritize high‑impact updates, and ultimately capture the growing share of AI‑driven traffic.

In a world where 58 % of Australians now use AI tools to search, ignoring AI visibility is a missed opportunity. Diploria AI equips brands with the data and guidance needed to thrive in this new search paradigm.

FAQs

• How does Diploria AI determine what my brand says in AI assistants?

It queries the assistant APIs, captures the response, extracts brand mentions, sentiment, and ranking, and presents them in an easy‑to‑read dashboard.

• Do I need a technical background to use Diploria?

No. The free checker is a one‑click tool; the paid plans include guided recommendations that even non‑tech marketers can implement.

• Will Diploria’s insights help my local SEO ranking?

Yes. By improving structured data, citations and answering common queries, you increase the likelihood that AI assistants surface your business in high‑intent answers, driving referral traffic and conversions.